The product or service needs to be compatible with other products your customer is already using. The product or service needs to be efficient for the customer by streamlining an otherwise time-consuming process. The product or service needs to perform correctly so the customer can achieve their goals. The product or service needs to reliably function as advertised every time the customer wants to use it. The experience using your product or service needs to be easy - or at least clear - so as not to create more work for your customers.Īlong the lines of experience, the product or service needs a slick design to make it relatively easy and intuitive to use. Your product or service needs to be a convenient solution to the function your customers are trying to meet. So to steer you in the right direction, here's a beginner's guide that defines the types of customer needs to look for, unpacks common barriers that prevent companies from fulfilling their customers' needs, and discloses solutions to start improving customer service.īelow are the most common types of customer needs - most of which work in tandem with one another to drive a purchasing decision.ġ6 Most Common Types of Customer Needs Product NeedsĬustomers need your product or service to function the way they need in order to solve their problem or desire.Ĭustomers have unique budgets with which they can purchase a product or service. ![]() The type of food, the location of the restaurant, and the amount of time the service will take are all factors to how individuals decide to satisfy the need.Ĭustomer-centric companies know that solving for customer needs and exceeding expectations along the way is how to drive healthy business growth and foster good relationships with the people your company serves.Īlthough customer centricity is not a new concept, the right steps to achieve a customer service focus are still hazy.Ĭustomer Code: Creating a Company Customers Love from HubSpotĬreating a customer-centric company that truly listens to customer needs can be daunting, and there's a steep learning curve if you haven't paid close attention to customers before. This is when people begin to experience hunger (need) and decide to purchase lunch. ![]() Companies often look at the customer need as an opportunity to resolve or contribute surplus value back to the original motive.Īn example of customer need takes place every day around 12:00 p.m. ![]() Ultimately, the need is the driver of the customer's purchase decision. A customer need is a motive that prompts a customer to buy a product or service.
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